2018 results

+ Nearly $1.1M total EMV was generated by winners and influencers about Beautyscape weekend.

+ Influencers, attendees and followers spurred over 2,000 posts with #elfonestoswatch on Instagram

+ All 4 individual products were  in the top 15 SKUs.

+ The winning team had a collective reach of over half a million followers across Instagram and Youtube.

+ Beautyscape weekend alone generated an estimate 11 million organic impressions.

+ The full Modern Metals product kit became the #1 item on e.l.f. Cosmetics site when it launched, and was also e.l.f.’s best-selling item on Ulta.com.

+ The Lip Gloss sold double the volume of the top selling lip SKU, and the Liquid Matte Lipstick was selling 4x the volume of the next best liquid matte shade.


Contest winners


Participating influencers & talent

Frankie Grande
Patrick Ta
Ryan B Potter


Chloe Hall
Kirbie Johnson
Mianne Chan


Modern Metals winning team
e.l.f. headquarters meeting
In-store launch event
Modern Metals capsule collection



#elfonestoswatch competition

Awards dinner